Many Dutch museums include fashion within their collections but there has never been a national fashion museum. From September 2015 until May 2016 Het Nieuwe Instituut will explore the possibilities of such an institution by transforming itself into a fashion museum. The entire building will be utilised for this temporary experiment.
Het Nieuwe Instituut
Re-fashioning the Institutuion: Essay Marco Pecorari
Marco Pecorari, fashion theoretician: 'More than a fashion exhibition the Temporary Fashion Museum first of all embodies a proposal of what a fashion museum is, or more radically, what a fashion museum could potentially be like.’ Subsequently, themes crop up such as the museum as a place for criticism, the ephemeral quality of fashion and the position of the visitor/consumer. Pecorari lectured on this topic on 5 May 2016, and wrote an essay for Het Nieuwe Instituut.
Out now: Fashion Data book
On the failing fashion system and alternative solutions, featuring an essay by José Teunissen, as well as resources on designers, companies and initiatives. The printed version and ISSUU verison are now also available in English, and the entire publication can be found on the website of Temporary Fashion Museum.
Erica Scourti for Temporary Fashion Museum
With the project Dark Archives, Erica Scourti activates an automatic, constantly updated archive to foreground the algorithmic outsourcing of personal media organisation and its implications for networked, distributed memory. Throughout the exhibition period of Temporary Fashion Museum, she uploads her entire fifteen-year personal media archive, consisting of daily photos, videos and screenshots, to platform monopoly services like Google photo.
12 Febuary 2016 sees the launch of the new season of the Temporary Fashion Museum.
Video Installation Assemblage: Joke Robaard and Camiel van Winkel
Feature: Creators' Night on Fashion & Belonging
Can new models of production strengthen the connections between people and their connections with their clothing, offering an alternative to the existing fashion industry with its negative social and ecological impacts? On 10 December an evening about the social power of fashion with fashion designers Pascale Gatzen and Saskia van Drimmelen, director Margreet Sweerts and curator Mizuki Takahashi.
Read the interview with Pascale Gatzen
Feature: Mary Ping on the New Basics
Can fashion be 'trendy' and timeless, unique but also universal? New York-based fashion designer Mary Ping explained her approach with Slow and Steady Wins the Race, on 5th November 2015 at Het Nieuwe Instituut.
Event: Lecture Night 5 november The New Basics
An evening devoted to reinterpreting the ultimate fashion basics. With a keynote lecture by fashion designer Mary Ping, founder of the label Slow and Steady Wins the Race, and contributions from art historian Sophie Berrebi and make-up artist Ellis Faas.
Feature: Interview with Artistic Director
Artistic director of The Temporary Fashion Museum, Guus Beumer, in an interview on his fascination for the way in which fashion deals with time.
Feature: What is a ‘prêt-à-toucher’ collection?
The couture collection of Eva Maria Hatschek is maintained by Rosmarie Amacher, couturier and founder of the Swiss Textile Collection. Amacher talks about the Collection's innovative approach to conservation.
Long read: Anneke Smelik on Cyber-couture
Whereas in previous decades fashion’s primary concern was brand identity, today the focus appears to have shifted to other values than luxury and consumption. New technologies have made possible personalised silhouettes and industrial production of single unique garments. Anneke Smelik, professor of Visual Culture gave a lecture on Cybercouture at Het Nieuwe Instituut on 15 October 2015. This article is part of a book due to be published in 2016.
In the media
Articles, reviews, blog posts from the international media
Feature: Interview with Liselore Frowijn
Now in the foyer, the second View on Fashion, with Liselore Frowijn. And make your own version of her tunic in The New Haberdashery.
Interview Frans Ankoné
The exhibition A Speculative History of Dutch Fashion features a short interview with Frans Ankoné, art director & stylist. Ankoné talks about the period from the 1970s to the 1990s in relation to his influence on designer duo Puck & Hans, the fashion chain Mac & Maggie and the magazine Avenue. Watch the full-length version of the interview with Georgette Koning.