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Fashion designer Jitske Lundgren and communications specialist Carlien Helmink are Studio JUX. This is a sustainable, high-fashion label for women and men that offers an alternative to fast fashion. Their designs are made from high-quality organic, natural or recycled materials. These are certified materials or textiles, which they buy directly off a local market in Nepal.

Studio JUX’s garments, accessories and household items are produced under good labour conditions in their own factory in Kathmandu, Nepal. With this factory, Studio Jux aims to create good working conditions and improve the lives of the Nepalese. Lundgren and Helmink also initiate other projects and have set up small companies which, in particular, support the emancipation and independence of women. Under the slogan Your Nepali Tailor is a Rockstar on their blog, they show us who the factory workers are. This makes the production process more transparent for the consumer.

Studio JUX regularly wins prizes for its collections. In 2009, they received the Ethical Fashion Awards, in 2012 they were the winners of the Green Fashion Competition and in 2014 they won financial investment from the Village Capital Competition for sustainable start-ups.

Founded: 2006

Location: Amsterdam

Temporary Fashion Museum
Guus Beumer
Maureen Mooren

This project is part of the programme track Things and Materials and the folder Material innovation.

Fashion has quietly renewed the very idea of renewal by constantly selling the past as a future, thereby framing current reality. This contrasts sharply with the idea that renewal always stems from technological innovation.