Temporary Fashion Museum
Parfumerie du Parc
Parfumerie du Parc is the entry point to the Temporary Fashion Museum. This space is a reference to the department store perfume counter, the most museum-like fashion space. Perfume designer Alessandro Gualtieri created a new fragrance specially for Parfumerie du Parc in which he combines 'the smell of fashion and 'the smell of the museum'.
Paul Rigter made a documetary - 'The Nose - Op zoek naar Blamage' [disgrace] - about Alessandro Gualtieri, who calls himself 'The Nose': For his latest fragrance Blamage he wants to break all the rules. But the further he travels to find Blamage the more his surroundings and he himself are unsettled. Will Blamage turn out to be a real disgrace?
See the article in Nowness, and watch the trailer below.