Conny Groenewegen based her spatial intervention for the exhibition Fashion Data on a typical leftover product of the fast fashion industry: the fleece sweater. Originally made from another industrial relic, the PET bottle, the fleece sweater is certainly not the most adventurous fashion item that ends up in the collection bins for used clothing. However, it can be found there in massive amounts and the product is actually hardly suitable for re-sale in thrift stores or the markets of Eastern Europe, Africa and India.

For the installation 'Fashion Machine', countless fleece sweaters were cut up and the polyethylene yarn put on spools again. The exhibition space introduces a kind of sweatshop for the processing of these yarns, which are reworked into flags and mattresses. The installation makes the production mechanism and scale of the fast fashion industry tangible, while the banal material takes on a new shape and an almost activist expression on the spot.

Watch the making of video

Conny Groenewegen on Fashion Machine

Conny Groenewegen on Fashion Machine
Temporary Fashion Museum
Guus Beumer
EventArchitectuur
Maureen Mooren
Moniker

This project is part of the programme track Things and Materials and the folder Material innovation.

Fashion has quietly renewed the very idea of renewal by constantly selling the past as a future, thereby framing current reality. This contrasts sharply with the idea that renewal always stems from technological innovation.