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Whereas in previous decades fashion’s primary concern was brand identity, today the focus appears to have shifted to other values than luxury and consumption. New technologies have made possible personalised silhouettes and industrial production of single unique garments. What will these developments mean for the future of fashion? 

Professor Anneke Smelik gave a lecture linking their progressive work to the theories of Deleuze and Guattari and demonstrated how cyber-couture facilitates radical transformations to the body and identity. Read Professor Smelik’s lecture.

Models showed pieces by Pauline van Dongen, Karin Vlug, Aniela Hoitink and Jasna Rokegem, giving the public an opportunity to see examples of cyber-couture in action and to understand how it works. Fashion designers Karin Vlug and Aniela Hoitink then gave introductions to their work. Hoitink works mainly in the field of smart textiles, incorporating new technologies and biological materials. Vlug is currently undertaking research into smart-fashion production methods that will one day eliminate waste in the production process. 

The material of the Brainwave colleciton is set in motion by brainwaves:

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20:00 – 22:00

Het Nieuwe Instituut
Museumpark 25
3015 CB Rotterdam

Temporary Fashion Museum
Guus Beumer
Maureen Mooren

This project is part of the programme track Things and Materials and the folder Material innovation.

Fashion has quietly renewed the very idea of renewal by constantly selling the past as a future, thereby framing current reality. This contrasts sharply with the idea that renewal always stems from technological innovation.